www.smoothiekingfeedback.com – collecting feedback from customers


Smoothiekingfeedback.com is a website set up with the aim of collecting feedback from customers to understand their level of satisfaction and is used as a tool to measure their own quality of service. This site enables the customers to share their overall experience with the store starting from the quality and taste of smoothies to the swiftness of service delivery, payment, their interaction and experience with the staff and much more. Basically, it is all about the feedback of customers for each service they received at the store.

Unlike other survey websites, Smoothiekingfeedback.com is very simple and well structured and thus it takes very less time for the customer’s to fill up the survey form. It has easy to fill check in boxes for all of their survey questions. The website asks the user to start the survey by entering the store code from where they have had their food and the date of order. It then provides a sample snapshot of the details to be filled in, which is very helpful for new users to understand and easily navigate down the website.

Once the initial data is inputted, the next pages of the website deals with questions regarding whether the fruits are properly blended and whether it tasted as they expected as well as questions about the kindness and the professionalism of the staff; from those who take the orders to those that serve. There are also sections asking for feedback about the cleanliness of the food joint, about the ease of payment, how frequently they bought food there and whether they felt or found anything inconvenient during their visit. The customer will also give feedback with regards to how likely they will recommend a particular smoothie to their friends, their suggestions for improvement, what their rating is for the order they have given on a scale of 1-10 and their rating for that particular branch.

If the order was online, the survey asks whether the delivery was done on time and how they liked the smoothie and the overall service delivery as well as their feedback or suggestions for improvement.

The website is designed in such an elegant way that the user does not have to type in anything except the invitation code and their expression of satisfaction in few sentences. The rest of the website comprises of multiple choices from which they have to select one or more depending upon their view of the quality of the service. The survey does not ask any inappropriate questions apart from the questions about their services.

Upon finishing the survey, the customer is given a validation code that can be used to redeem the offer which is printed in the survey validation.

Advantages of doing the survey:
● The user receives more offers for their next order and if the user recommends their friends, they would get a coupon with even more discounts for all the smoothies they order in future. These loyalty points are given as incentives for filling out the survey and also for using their app/website for ordering.

● The feedback is aimed at improving their service on all levels including the trivial details such as the staff greeting, or their eye contact, cleanliness, timeliness and much more minute details.

● Since this feedback does not incur any additional charge on the customer, it would be a great opportunity for them to improve the company’s quality of service through their feedback. If more people complain about a particular service/staff then it would help Smoothieking to take appropriate actions to prevent it from happening again.

Reference Link:

Smoothie King official website: www.smoothieking.com
Smoothie King feedback page: www.smoothiekingfeedback.com


Sutsiri Chotiyarnwong Attended Kasetsart University Live in Bangkok, Thailand